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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

Is the VR craze mostly hype?

February 2017

Virtual reality (VR) is all the rage, and even though the technology is relatively nascent, brands and marketers have been jumping on the bandwagon. Examples of experimentation abound, and...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

How three top betting sites handle social content

2016

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to...

How to create and manage brand advocates

2015

While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans. Fans who are willing and able to...

Reddit turmoil creates complications for marketers

2015

Reddit bills itself as the "front page of the Internet" and with nearly 170m unique visitors each month, it has become an increasingly attractive target for marketers. But can marketers look past...

Why cyber security matters

2013

The world is faster, and more connected, than ever before: that pace and those networks just keep growing. As individuals, businesses and societies we are now linked in ways that would have been...

Enter a search term such as “mobile analytics” or browse our content using the filters above.