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Novartis launches a social network for heart failure

2016

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads...

The week's news in digital (in five minutes)

2016

An interesting week in digital news, we've had stories about clickbait, sexism, buyouts and bioelectronics. As usual, here's your five minute roundup. Nom nom.

Seven big challenges facing healthcare marketers

2016

Despite the fact that there are more ways than ever to target and reach audiences, marketers face numerous challenges. And perhaps few face the number of challenges that confront healthcare...

Enter a search term such as “mobile analytics” or browse our content using the filters above.