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Evaluating change: How data must lead decision making

2014

We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing. I have been talking a lot recently about...

Why Facebook bought WhatsApp

2014

A lot of people wondered why Facebook paid so much money for WhatsApp. WhatsApp is 100% social, and you don’t have companies in your phone book. Many companies and online services would love to...

Three unique B2B marketing campaigns

2014

We are regularly asked for more B2B examples of great marketing campaigns. B2B is one of the categories in the annual Digitals awards handed out by Econsultancy. So, I thought I'd revisit the...

Should companies be making more of gamification?

2013

I was recently asked whether gamification could be of use to a company. My short answer was "yes, if done right". So why do some say that gamification is heading into the trough of...

Why cyber security matters

2013

The world is faster, and more connected, than ever before: that pace and those networks just keep growing. As individuals, businesses and societies we are now linked in ways that would have been...

How banks are using social media

2013

Gone are the days of waiting in a queue in a branch or on the phone to talk to your bank. Today, customers are able to quickly raise their issues through social media, and it has become an...

Enter a search term such as “mobile analytics” or browse our content using the filters above.