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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

A day in the life of... solutions consultant at Sprinklr

September 2017

This week we spend a day in the life of Eniko Tarkany-Szucs, solutions consultant at Sprinklr, provider of enterprise social media management software. If you're looking for a new role yourself,...

Five steps to successful B2B influencer marketing

August 2017

Influencer marketing is hardly something new. From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael...

Enter a search term such as “mobile analytics” or browse our content using the filters above.