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What were the biggest social media trends in 2017?

December 2017

Next up in our look back at the year that was 2017, we’re talking social media. With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

The best digital marketing stats we’ve seen this week

December 2017

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who...

How will Snapchat's redesign affect branded content?

November 2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

Four simple tips to make boring copy more exciting

November 2017

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell...

10 deliciously creative Domino's Pizza marketing campaigns

November 2017

In 2010, Domino’s Pizza was known as the poor man’s Pizza Hut. Not a patch on Papa John’s, and unable to satisfy the growing consumer desire for a ‘posher’ slice found in the likes of Pizza Express.

Examining Lego's social success (and how it boosts ROI)

November 2017

Lego is certainly a great success story. Especially when you consider that several years ago some believed the brand's fortunes were destined to decline as they surely couldn't hope to compete...

A day in the life of... a social media strategist

November 2017

Do you spend all day on social media? Would you like to get paid for it? Well, maybe you should consider being a social media strategist, like Rod Alvarenga of BzzAgent (a dunnhumby company).

Could Bumble Bizz be a serious challenger to LinkedIn?

November 2017

Bumble, the female-first dating app, has recently launched ‘Bumble Bizz’ – a new feature aiming to help women network and forge professional relationships via the platform. According to Whitney...

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