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Paid Social Media Advertising

September 2017

Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the...

Social Media Best Practice Guide

May 2017

This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable...

Social Media Platforms Overview

May 2017

Social media is a fast moving beast. Just when you think you've got a grip on the latest developments, a raft of new trends emerge. The Social Media Platforms Overview guide has been updated in...

Measuring ROI on Influencer Marketing

March 2017

Measuring ROI on Influencer Marketing best practice guide, produced in association with Fashion and Beauty Monitor, is aimed at helping marketers understand the challenges at hand, explore...

Social Media Strategy Best Practice Guide

2016

Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It...

Guide to LinkedIn Marketing Solutions

2016

This report is a guide to using LinkedIn for marketing purposes (both from a strategic and functional point of view), helping B2B marketers to extract maximum value from LinkedIn's comprehensive...

How To Go Viral

2015

Content distribution is a key component of content strategy planning models: once we make the content live (the point of production marked by the dotted line), it is ready to be distributed –...

Online Video in South-East Asia Best Practice Guide

2014

The Online Video in South-East Asia Best Practice Guide is aimed at brand or marketing managers, content owners and digital marketers in the South-East Asia region who are using video as a...

Pinterest for Business: A Best Practice Guide

2013

This report is aimed at companies and individuals who are thinking of joining Pinterest and want to find out more about the social platform, as well as people who are currently using Pinterest for...

Online Communities

2013

Download the final report in this series (Leveraging the Community) here. Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital...

Digital Tribes

2012

The Digital Tribes series of reports is the first product of the Digital Vision project, an effort to help new thought leaders get their insight out into the digital marketing world. The reports...

Digital Tribes III: Organization

2012

Digital Tribes III is the last of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Marketing firms thrill at creating online communities but perhaps flounder at...

Digital Tribes II: Community Culture

2012

Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many...

Facebook Pages for Business Best Practice Guide

2012

Econsultancy's Facebook Pages for Business Best Practice Guide has been produced specifically with the aim of helping organizations and brands design and implement their Facebook pages for maximum...

Enter a search term such as “mobile analytics” or browse our content using the filters above.