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How to engineer your definitive digital PR campaign

October 2017

Digital PR is currently experiencing a boom. With Google increasing its scrutiny on what it believes to be unnatural or spam links, and old school black-hat link-building techniques being...

A beginner's guide to Facebook Custom Audiences

October 2017

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses. But for many marketers, Facebook's...

Twitter is testing longer tweets: The pros and cons

September 2017

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for...

How can brands combat a lack of consumer trust?

September 2017

New research suggests that today’s consumers are more distrustful than ever before. According to Shoppercentric’s latest report, a whopping 46% of people fall into the ‘cynical’ bracket -...

Enter a search term such as “mobile analytics” or browse our content using the filters above.