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The best digital marketing stats we’ve seen this week

January 2018

We’re back in the January swing, which means another stellar round-up of the best digital marketing stats to grace the interweb this week. It includes news about grocery sales, failed deliveries,...

Facebook updates News Feed again: The detail

January 2018

After a year in which Facebook found itself under growing scrutiny over how it determines what content is displayed to users, Mark Zuckerberg made a simple resolution for 2018: fix Facebook. It...

Is the influencer marketing bubble set to burst?

January 2018

Last year, influencer marketing became a billion-dollar industry, with reports suggesting that it could be worth a whopping $2.38bn by the time 2019 rolls around. Other research suggests a...

Three brand campaigns that successfully engaged Gen Z

January 2018

Today’s youth – or ‘Gen Z’ as they’re also known – can be a tough crowd. Well-informed, digitally-savvy, and particularly cynical when it comes to brand marketing – 16 to 24-year olds are an...

What were the biggest social media trends in 2017?

2017

Next up in our look back at the year that was 2017, we’re talking social media. With insight from those in the know, here’s a run-down of some of the biggest social trends and talking points.

The best digital marketing stats we’ve seen this week

2017

This week’s selection of stats is like a tin of Quality Street (a particular diverse type of English chocolate). You might not like every single one, but there’s bound to be someone out there who...

How will Snapchat's redesign affect branded content?

2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

Four simple tips to make boring copy more exciting

2017

Certain brands are born to sound sexy. Take Burberry, for instance, and Mercedes-Benz and Apple - these brands sell luxury products with such slick and alluring design that they almost sell...

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