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Adidas: New rules of social engagement

September 2017

Adidas: New rules of social engagement is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Cross-Channel Marketing in Australia and New Zealand

March 2017

The Cross-Channel Marketing in Australia and New Zealand report, produced in association with IBM Marketing Cloud, contains a comprehensive analysis of trends, data and best practice relating to...

Digital Intelligence Briefings

January 2017

Econsultancy's Quarterly Digital Intelligence Briefings, sponsored by Adobe, look at some of the most important trends affecting the marketing landscape.

The New Marketing Reality

2016

The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they...

The Voice of the Influencer

2016

The Voice of the Influencer report, produced in association with Fashion and Beauty Monitor, considers the characteristics and motivations of influencers, assessing trends they're observing through...

The Japan Digital Report

2016

The Japan Digital Report aims to provide background for marketers who are outside of Japan and currently marketing in Japan, thinking of launching a campaign there, or curious about the country and...

Digital Shift Report: Q3 2016

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The Future of Celebrity Marketing

2016

The definition of celebrity, as we know it, is changing. This Celebrity Intelligence report, produced in association with Econsultancy, considers how the rules of celebrity engagement are shifting....

The Future of Content Marketing

2016

Content stretches across every channel of interaction. It is a living thing, evolving as customer needs develop and is as much the remit of the insight or operations departments as it is a creative...

The Role of CRM in Data-Driven Marketing

2016

The Role of CRM in Data-Driven Marketing report, produced in partnership with Sociomantic Labs, investigates the extent to which marketers are using CRM data to plan and optimise their marketing....

Digital Shift Report: Q2 2016

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The China Digital Report

2016

This China Digital Report analyses China's burgeoning digital economy and explores the real-life experiences and outcomes of companies who have recently launched their brands in China.

Digital Shift Report: Q1 2016

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The Best of Digital Shift 2015

2016

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, it’s about delivering...

The Rise of Influencers

2016

The Rise of Influencers, a Fashion and Beauty Monitor report in association with Econsultancy, examines the role influencers play in fashion and beauty. It investigates the extent to which brands...

Enter a search term such as “mobile analytics” or browse our content using the filters above.