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Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Low cost IoT will redefine the consumer purchase path

June 2017

We're on the edge of a new wave of connectivity. One that promises to change the way people behave and buy; and in turn will force retailers and consumer goods companies to change the way they...

Big brands embrace crowdfunding for marketing purposes

February 2017

Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as...

Six tips for loyalty program success

2016

Loyalty programs are everywhere. But while a recent study (PDF) conducted by Bond Brand Loyalty and Visa found that these programs appeal to the majority of consumers, actually building loyalty...

Enter a search term such as “mobile analytics” or browse our content using the filters above.