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Five factors that help create strong company values

2016

As your team grows and customer needs change, it’s important for leaders to revisit company cultural values and gauge whether they still reflect your mission. When HelloWorld first began as ePrize...

New business trends in 2014 and predictions for 2015

2015

A lot seems to have happened in 2014 but at the same time it has flown by and I can’t believe it’s 2015 already. It feels like the decade has only just begun but we’re already almost halfway...

Leaping towards localisation: Worldwide sales in 2014

2014

As we draw towards the end of the year, it’s always interesting to review what products or services sold well to whom around the world. It’s also a time when we try to foresee opportunities for...

Privacy and personalization: a marketer's Catch-22

2014

Coined in Joseph Heller’s classic satirical novel of the same name, 'Catch-22' is a term that refers to a situation in which a person is trapped by completely contradictory goals or...

Evaluating change: How data must lead decision making

2014

We need to measure what matters and steer clear of the things that don’t, so we all need a little bit of Mr Spock in us when it comes to digital marketing. I have been talking a lot recently about...

Enter a search term such as “mobile analytics” or browse our content using the filters above.