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Google ditches first click free, embraces paywalls

October 2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Twitter is testing longer tweets: The pros and cons

September 2017

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for...

Six inconvenient truths about influencer marketing

June 2017

Influencer marketing continues to grow like a weed, but that doesn't mean that brands employing it don't face big challenges. Here are six inconvenient truths that brands using this increasingly...

Low cost IoT will redefine the consumer purchase path

June 2017

We're on the edge of a new wave of connectivity. One that promises to change the way people behave and buy; and in turn will force retailers and consumer goods companies to change the way they...

Why your internal comms team needs to embrace digital

May 2017

Internal communications has always taken a backseat when it comes to business priorities. External comms however has always been a big focus, as companies put their efforts into keeping customers...

Enter a search term such as “mobile analytics” or browse our content using the filters above.