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Ecommerce Performance

January 2018

The Ecommerce Performance report, produced by Econsultancy in partnership with Conversion.com, explores the extent to which organisations use experimentation to improve ecommerce performance,...

The five Ps of AI strategy for marketers

January 2018

Some predict that Artificial Intelligence will drive the next industrial revolution. What is certain is that over the next few years AI will become more important to marketers. But to unlock AI’s...

Marketing in the Dark: Dark Data

January 2018

This first report in our Marketing in the Dark series, Dark Data, explores the extent to which companies are able to harness data for their marketing programmes, with a focus on what ‘leaders’ are...

Four digital transformation secrets, revealed

January 2018

After years of discussions, digital transformation has finally become a reality at many organisations. And along with actual transformation projects has come the realisation that digital...

Internet Statistics Compendium

2017

Econsultancy's Internet Statistics Compendium is a compilation of internet statistics and online market research with data, facts, charts and figures. Updated monthly, the documents contain...

Four qualities of an agile marketer

2017

In marketing, buzzwords often emerge and acquire a definition which loses some of the original meaning of the term. One recent example is the word 'agile' which now (capitalized) almost always...

The six-point guide to data-driven transformation

2017

Nearly every business now has a company-wide programme to help it capitalize on recent advances in digital technology. Commonly known as 'digital transformation', this process could (and perhaps...

Digital Outlook 2018

January 29 2018

The best digital marketers never stop learning, listening and looking ahead. With overwhelming responses at last year Digital Outlook's events (DO17 & DO17 part 2), we will kick-start the year...

Four key traits of ‘human’ brands

2017

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage? Interestingly, it seems...

Enter a search term such as “mobile analytics” or browse our content using the filters above.