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Four key traits of ‘human’ brands

December 2017

As the year draws to a close, talk naturally turns to what the biggest trends of 2018 will be. Will AI dominate? Is personalisation yet again going to take centre stage? Interestingly, it seems...

Six ways fintech startups could hurt incumbent banks

December 2017

For years, there has been much talk about the impact of fintech startups like Mondo and Atom Bank on incumbent banks but little has been done to quantify the actual effects fintechs are having on...

Four reasons you may need to rebrand your business

November 2017

Whether it’s due to a bad reputation or increasing competition in the market, rebranding is often a good option for companies looking to turn around waning fortunes. It’s not always easy, of...

From zero to CMO: Five essential steps

November 2017

Almost everyone is planning their next career move and they often think about what they need to do to make it happen. Some, however, have a longer time horizon and bold ambitions. They may be...

Is Amazon Key the key to Amazon's ownership of the home?

October 2017

Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center...

Enter a search term such as “mobile analytics” or browse our content using the filters above.