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B2B Digital Transformation

October 2017

The B2B Digital Transformation: Leading brands share their insights report looks at the approach B2B companies are taking as they seek to drive forward digital transformation in their businesses.

Conversion Rate Optimization Report 2017

October 2017

This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research looks at the types of conversion strategies and tactics organizations are using, in addition...

The Modern Marketing Model (M3)

September 2017

The increase in new channels and technologies has dramatically changed the environment in which marketers operate. But the way in which marketing is taught, understood and operates has not really...

Tesco: Lessons in customer centricity

September 2017

Tesco: Lessons in customer centricity is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

How Marketers Learn

August 2017

This report highlights the value of facilitating a learning culture in marketing teams and offers guidance on developing an organisational learning strategy.

Nike: Engaging customers across multiple channels

August 2017

Nike: Engaging customers across multiple channels is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Starbucks: Adapting to changing consumer habits

August 2017

Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched-for brands.

Driving Business Growth Series

July 2017

Across four briefs, the Driving Business Growth Series looks at what the most effective marketing organizations think about the future through the lens of their investments, attitudes and strategies.

Trend Briefing: Artificial Intelligence (AI)

July 2017

Following on from Econsultancy's Innovation Best Practice Guide, this trend briefing puts a spotlight on Artificial Intelligence - one of the most prominent and exciting areas of tech in 2017.

2017 Measurement and Analytics Report

July 2017

The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data...

Achieving Predictive Maturity

July 2017

The Achieving Predictive Maturity report, published in association with RedEye, follows on from a survey of 400 marketers carried out for the 2016 Predictive Analytics Report and aims to examine...

Enter a search term such as “mobile analytics” or browse our content using the filters above.