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Should advertisers be more picky with programmatic?

February 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they...

Three common pitfalls in programmatic buying

January 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic...

The future of programmatic: 2017 and beyond

2016

2016 was certainly not a dull year for advertising. There are still big questions to be answered about media agency practices, transparency and effectiveness. All the while, adtech technology and...

Programmatic in China: Seven things to know

2016

It goes without saying that the Chinese display advertising market is huge and evolving quickly. With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are...

How to crack China with programmatic ad buying

2016

China’s unique ecosystem means that international brands can’t adopt a ‘business as usual’ approach to reach its tantalizingly large population. Dr. Sara Ye, president of Chinese ad tech titan...

Four creative programmatic advertising case studies

2016

Entries are now open for this year's Masters of Marketing Awards, presented at the Festival of Marketing in October. There are many categories but I thought I'd highlight the Programmatic &...

Enter a search term such as “mobile analytics” or browse our content using the filters above.