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Amazon turns Twitch into an influencer sales platform

September 2017

Amazon raised a few eyebrows when it announced it was purchasing the gaming-focused live streaming video service Twitch for nearly a billion dollars in 2014. Why would an ecommerce giant want to...

On day one, Amazon starts to transform Whole Foods

August 2017

Amazon's $13.7bn acquisition of Whole Foods, which was announced in June, just closed and on the first day under Amazon ownership, the ecommerce giant began putting its imprint on the upscale grocer.

Is Amazon Key the key to Amazon's ownership of the home?

October 2017

Amazon is part of daily life for millions of consumers, especially the tens of millions of households who subscribe to Amazon Prime. But soon, Amazon might quite literally become the nerve center...

Amazon Prime Day 2017: The mind-blowing stats and facts

July 2017

Last week, Amazon held its annual Prime Day event. The shopping holiday, which Amazon launched in 2015 to celebrate its 20th anniversary, is positioned as a sort of Black Friday in July and thanks...

Amazon tries its hand at influencer affiliate marketing

April 2017

Can influencers and affiliate marketing be a match made in heaven? Online retail's 800-pound gorilla is apparently interested in finding out. Last week, it was revealed that Amazon has launched a...

Amazon Payments usage grows: should you adopt it?

February 2017

Don't look now: while PayPal continues to be the dominant online payments service, Amazon's Pay with Amazon is growing rapidly. In a press release last week, the ecommerce giant revealed that 33m...

Amazon Alexa: Brands must be careful before rushing in

February 2017

Amazon Echo and the intelligent assistant, Alexa, are the most interesting development in digital communications today. Unlike previously-hyped hardware such as Google Glass, Echo made a...

Amazon could become an ad tech force in 2017


Amazon is not a newcomer to the online advertising market. Through its A9.com subsidiary, it has been involved in the online ad ecosystem for some time. But 2017 could see the online retail giant...

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