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How to get started with design thinking

July 2017

Econsultancy has covered design thinking a number of times. And while these posts offer a great introduction to the whats, whys, and hows of the topic, it often helps to get the perspective of a...

What is design thinking?

2016

Is it a mindset? Or a process? Or just useless business speak? Let's investigate the meaning of design thinking.

10 inspiring examples of design-led brands

2016

Brands that employ design thinking are perhaps easier to spot than they used to be. That's because we interact with many fast-growing digital businesses primarily through our screens. So, for a...

10 sensible web design trends for 2017

2016

Why have I used the adjective 'sensible' in my headline, instead of something more click-worthy like 'crucial'? The answer is that web design trends in 2017 should be all about meeting the user's...

Website design briefs: Be very careful what you ask for

April 2017

Be careful what you ask for, is always sound advice. And when you’re briefing an agency to create a new website or ecommerce store you need to be extremely careful. The consequences, good and bad,...

How can marketers employ design thinking?

2016

In a previous article, 'What is design thinking?', I discussed the Fjord methodology for service design. This methodology looks at people, products, place, process and performance, and is a...

Why is design thinking suddenly so important?

2016

Design thinking is one of the year's buzzphrases. Though it has been around for decades, design thinking is back in focus due to the rapid expansion of digital products and services. I recently...

Five examples of meaningful motion in web design

January 2017

At the beginning of the year we take a look at current web design trends. In our summary of what to look out for in 2017, we highlighted meaningful motion in web design. It's a concept defined by...

How to create a culture of design in your organisation

2016

I've recently been writing about design thinking, a hot topic this year. So far, I've done some reading to try to define what design thinking is, why it's so important, and how marketers can apply...

13 inspiring examples of design thinking from Japan

2016

As digital technology becomes more sophisticated and penetrates more parts of our lives, the importance of design thinking increases, too. Earlier this month, I was lucky enough to spend a week or...

What is service design & who uses it?

2016

Service and product design are in the ascendancy, becoming increasingly important within marketing and engineering departments. Ashley Friedlein makes the claim in his trends for 2016, citing the...

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