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A beginner's guide to Facebook Custom Audiences

October 2017

Thanks to its treasure trove of data, in little more than a decade, Facebook has fast become one of the most important marketing channels for many businesses. But for many marketers, Facebook's...

Has WeChat beaten Facebook to the enterprise?

May 2017

Social media in the workplace has not been terribly successful. Most professionals in Western countries have LinkedIn accounts, but for many it has become more of a job-hunting service than a...

What are dark Facebook posts?

2016

In last week’s stats roundup, I reported how more companies than ever are investing their budgets in Facebook dark posts. But wait just a moment - what exactly are dark posts?

Pros and cons of creating multiple brand Facebook pages

February 2017

A single Facebook page is no longer enough for many big brands or publishers. Neither it seems, is two or three. Now an increasing number are creating numerous Facebook pages in order to reach...

Enter a search term such as “mobile analytics” or browse our content using the filters above.