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Google ditches first click free, embraces paywalls

October 2017

This week, Google killed its 'first click free policy', which required that publishers employing a paywall offer Google Search and Google News users three free articles per day. Those that didn't...

Google Contributor: What you need to know

June 2017

With annual advertising revenue exceeding $60bn, Google is one of the companies that stands to lose the most from the rise of ad blockers. Recognizing that ad blockers are here to stay, Google is...

Google to start warning sites about bad ad experiences

August 2017

Last year, Google helped form the Coalition For Better Ads, an organization intended to develop new global standards for online ads that improve user experience. This March, based on research...

What marketers need to know about Google Attribution

May 2017

Despite the fact that it has been a priority for years, attribution remains one of many marketers' biggest challenges. Now, Google is trying to change that with the unveiling of a new attribution...

Six fascinating ways Google is innovating in healthcare

May 2017

Alphabet subsidiaries Verily Life Sciences and DeepMind Health have announced some of the most exciting digital and tech projects in healthcare over the past year. I've rounded up six of the most...

Why Google 'news feed' seems like a risky idea to me

July 2017

Last week you will have seen the news that Google has introduced a news feed experience to its app. The GIF below shows what this experience looks like – the homepage will display news stories,...

Four key features to appreciate about Google Trips

January 2017

Google has been increasing its focus on travel for a while now. Along with recent updates to its online airfare comparison tool, Google Flights (which now tells users the cheapest times to book...

It’s the little things: Google advancements in 2016

2016

Fancy hardware and ‘moonshots’ are all very well but it’s the seemingly small innovations that Google makes to its search results which are really exciting. 2016 has seen lots, especially on the...

Six clever ways to optimise Google Shopping campaigns

2016

If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads. Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical...

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