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Paid Social Media Advertising

September 2017

Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the...

Social Media Best Practice Guide

May 2017

This Social Media Best Practice Guide contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms. In order to enable...

Social Media Platforms Overview

May 2017

Social media is a fast moving beast. Just when you think you've got a grip on the latest developments, a raft of new trends emerge. The Social Media Platforms Overview guide has been updated in...

Social Media Strategy Best Practice Guide


Part of our Social Media Best Practice Guide bundle, this report aims to identify best practice approaches, techniques, challenges and opportunities for creating your social media strategy. It...

How to run a Twitterchat: 11 practical tips


Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic. With its speed, ease of use, accessibility and...

Are you a "Twitter Quitter"?


It has been impossible to ignore the noise about Twitter in the past 12 months, and despite their misgivings even some of the most hardened cynics have created accounts and started to tweet. But...

Measuring social media at Social Media Influence


I’m delighted to have been asked to be a panelist at Social Media Influence tomorrow. I’ve attended every year since its first carnation 4 years ago as Blogging4business. Inspiring speakers such...

SEO PR: What is it and why should you care?


Let’s face it, 'Online PR' is difficult to define, let alone 'SEO PR'. But it is increasingly a ‘specialism’ that many digital marketers are adding to their services. So what exactly is SEO PR and...

Measurementcamp and the risk of social media silos


When I read the word 'Silo' I recall the massive industrial grain storage silos that used to scare me as a child. Having grown up on a UK TV diet of Doctor Who, Blake 7 and The Tripods, anything...

When public 'relations' become very public


2007 is coming to an end and UK PR agency, the Red Consultancy, might have just given us another 'Claire Swires' , or are they just generating a spot of seasonal publicity?

11 pivotal social media trends for 2016


What’s more fun than looking back at social media trends from 2015? Asking experts to do a spot of future-gazing and give us their predictions for social trends in 2016!

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