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Media Budgets Index

2016

Designed to examine the relationship between where marketers are spending their money and where consumers are spending their time, the Media Budgets Index is a global study of advertising trends...

The CMO's Guide to Programmatic

2016

As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the...

Innovating the Digital Customer Experience

2016

Successful innovation always begins in the same place: with the customer. The Econsultancy Innovating the Digital Customer Experience report, in association with Jahia, looks at the importance of...

Multichannel Customer Intelligence

2015

This Econsultancy Multichannel Customer Intelligence report, produced in partnership with data strategy and analytics consultancy Station10, looks at how brands across the maturity spectrum have...

The Past, Present and Future of Website Optimisation

2014

The Past, Present and Future of Website Optimisation research, carried out in association with Qubit, set out to explore how evolved organisations' strategies are and to what extent they depend on...

The secrets of elite analytics practices: Report

2016

Earlier this year, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices. We sought to discover just how much analytics was contributing to...

Bridging the Gap in Email Marketing

2014

This report on email marketing, sponsored by Pure360, is based on interviews with digital marketing professionals across a range of businesses, exploring the challenges and opportunities for...

Managing Media Convergence Report

2013

The Managing Media Convergence Report, produced in partnership with Mediaocean, explores the ever evolving media landscape and the significant challenges presented to marketers in both global and...

Enter a search term such as “mobile analytics” or browse our content using the filters above.