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Paid Search Best Practice Guide

RECOMMENDED May 2017

Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search, video advertising, paid search in social media and ad extensions,...

PPC Bid Management Technology 2015

2015

Econsultancy's updated PPC Bid Management Technology Buyer's Guide looks at market trends within this sector, with profiles of 8 leading vendors as well as advice for buyers looking for a PPC Bid...

PPC: a beginners' guide to KPIs, budgets & agencies

2016

There's a lot to know about paid search advertising. To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing...

How Argos models PPC on TV, weather & seasonality

2016

When PPC is as important as it is for Argos, understanding how external factors impact on conversion and spend is vital. Argos' paid search agency Summit won a Masters of Marketing award in 2015...

Five important PPC trends

2013

The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they're tracking, and...

You can't do PPC if you can't code

2015

PPC is complicated. There are dozens of interrelated on- and off-site metrics. There are hidden factors like Quality Score and competitor activity. There are unquantifiable, fuzzy influences...

Three important considerations for mobile PPC success

2014

As has been the case for the past while, the start of a new year brings a whole host of predictions, rich with content about the importance of mobile (thankfully, this year we avoided the dreaded...

Enter a search term such as “mobile analytics” or browse our content using the filters above.