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ASOS visual search: Is it any good?

August 2017

Mobile is a key area of focus for ASOS. It's not hard to see why - 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80...

Paid Search Best Practice Guide

May 2017

Thoroughly updated to include best practice around mobile paid search, Shopping campaigns, audience targeting through search, video advertising, paid search in social media and ad extensions,...

How visual search is helping ecommerce brands

April 2017

It’s a hard thing for a writer to admit, but sometimes, it can be downright tricky to find the right words. When it comes to searching for products online, it’s usually much easier to imagine what...

Search Engine Optimization (SEO) Best Practice Guide

January 2017

Built on the foundations of our previous, highly-renowned report, Econsultancy's SEO Best Practice Guide contains everything you need to know about search engine optimization. At nearly 300 pages...

Tackling branded paid search in complex APAC markets

March 2017

Local technology and expertise is the key to biddable media success in the APAC region. I recently spoke to Hannes Ben, Chief International Officer at independent agency Forward3D, about the...

What do inventory ads in local search mean for retail?

February 2017

Google's local inventory ads have been available since 2015. They are essentially Google Shopping Ads, in the search carousel, that show products stocked in nearby stores. Clicking on an ad,...

Semantic search: the future of search marketing?

2015

Semantic search has been around for a while and many SEOs know it very well. They understand its importance and that Google is sending more and more signals that it will influence rankings now...

Enter a search term such as “mobile analytics” or browse our content using the filters above.