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Adidas launches first shopping app: Is it any good?

November 2017

Adidas is no stranger to the world of apps. It has already released two in the form of Confirmed and All Day, allowing users to reserve new products and monitor their fitness and nutrition. Now,...

How shopping malls are enticing consumers offline

June 2017

I recently listened in on a meeting of Econsultancy’s Digital Advisory Board – attended by an invite-only group of C-Suite marketers. As you might expect from the group (which included people from...

Why did Amazon's online video shopping channel fail?

June 2017

Last March, Amazon launched Style Code Live, a daily live online show that looked like an attempt to bring the home shopping channel into the 21st century. But little more than a year later,...

What marketers need to know about Instagram shopping

2016

Instagram is no longer just a place for celebrity selfies and FOMO-inducing travel snaps, and even companies like The Financial Times are finding success on the platform, which now counts 500m...

Six clever ways to optimise Google Shopping campaigns

2016

If you are an online retailer using Google Shopping, you'll want to make sure you get the most out of your ads. Rob Watson, Head of Digital Marketing at Supplyant, gave a wonderfully practical...

Online shopping at Aldi: Is it any good?

2016

Aldi has begun selling its much vaunted wine selection online, with plans to add its Specialbuys in spring. I've had a scoot through the updated website of the Masters of Marketing Brand of the...

Is social shopping making a comeback?

2014

At one point social shopping was hailed as the future of ecommerce. Online shopping was supposed to be moving towards becoming a more social and collective experience, whereby users could share...

Google Shopping explained: how to get started

2014

Once known as Google Product Search and way before that known also as Froogle (which in terms of puns isn’t the most fitting, surely nobody involved wants you to be economical with your cash), now...

Christmas 2013 Online Shopping Survey Report

2014

The findings build on the trends shown in last year's report; the growth of ecommerce, driven in part through an increased use of smartphones and tablets for online shopping, and improving user...

Enter a search term such as “mobile analytics” or browse our content using the filters above.