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Four tips for creating effective YouTube bumper ads

May 2017

Earlier this year, I suggested why removing 30 second unskippable ads could prove to be a positive thing for brands. Well, Google has only gone and backed up my point (thanks guys) with research...

How Jamie Oliver harnessed the power of YouTube

2016

Since 2013, Jamie Oliver's YouTube presence has gone from being barely noticeable to one of the platform's biggest food networks. Now with three channels and well over 2m subscribers, he has truly...

New YouTube ads multiply revenue for retailers

2015

A new YouTube ad offering, TrueView for Shopping, promises retailers the ability to better promote products to YouTube users and is delivering significantly better results for some YouTube...

Five helpful tips for YouTube pre-roll ads

2015

So you already have your content. Hopefully it was well researched and will have an amazing effect on your audience when they see it. But you aren’t happy just to wait for some magical social or...

How the top five UK ecommerce brands use YouTube

2015

A few weeks back I wrote a post about how the top five UK ecommerce brands use Pinterest. As you can probably tell by reading some of my posts I’m a sucker for video content, so today I’m going...

Mega fun with YouTube Trends

2013

During YouTube’s Geek Week, I saw this article announcing Batman as the superhero most popular on YouTube. This appealed to me. I like lists and graphs, I like Batman, and I like YouTube. So I...

Content marketing for YouTube made easy

2014

Up until now, it’s been a mystery as to how brands can truly make a success of marketing on YouTube. Largely it’s been a case of trial and error. Of the top 5,000 YouTube channels, only 2% are...

A look inside GoPro’s dazzling YouTube strategy

2014

GoPro is the fifth biggest brand on YouTube according to The Touchstorm Video Index and as only 2% of the top 5,000 YouTube channels are from brands, this is a considerable achievement. With 1.7m...

What's the perfect YouTube ad length?

2014

How long should my YouTube ad be? It’s a question that every advertiser creating a video ad for YouTube has to consider. Depending on your advertising goals you may have different opinions on the...

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