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Paid Social Media Advertising

September 2017

Econsultancy's Paid Social Media Advertising Best Practice Guide provides an overview of the major social media channels and the most pressing considerations for marketers looking to generate the...

The single best way to improve your online advertising

October 2017

One of the most popular topics at Econsultancy events is online advertising. Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on...

Digital advertising is totally out of control

April 2017

In the drive to maximize reach and efficiency, advertisers have embraced an increasingly complex digital ad ecosystem that is more and more automated and opaque. Now, at a time when consumers are...

Three keys to digital advertising success in 2017

January 2017

2017 is here and marketers are now reviewing their priorities for the new year. This will be challenging for digital advertisers as a lot has changed since this time last year.

People-Based Advertising in Australia


The People-Based Advertising report, produced in collaboration with Signal, is based on a survey of brand marketers and media buyers in Australia. It explores the hypothesis that smarter,...

Is native advertising sustainable?


There are many articles out there defining what native advertising is and what it should look like. There are native formats (simply in-stream ads, like expanding video), sponsored content (shaped...

In-app advertising: One user’s experience


Over the past few months our Internet Statistics Compendium has seen some increasingly detailed mobile advertising data hit its pages, thanks in part to some free-to-download research over at...

Enter a search term such as “mobile analytics” or browse our content using the filters above.