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The Fundamentals of Marketing Measurement and Analytics

RECOMMENDED September 2017

This best practice guide introduces marketers and ecommerce professionals to the fundamentals of campaign data measurement and analytics, covering everything from established principles to cutting...

2017 Measurement and Analytics Report

July 2017

The 2017 Measurement and Analytics Report, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the tenth year running, looks at how organisations are using data...

Predictive Analytics Report

2016

This is Econsultancy’s first Predictive Analytics Report, in association with RedEye. The research, based on an online survey of nearly 400 digital marketers and ecommerce professionals, looks at...

Secrets of Elite Analytics Practices

2016

This Secrets of Elite Analytics Practices report is produced by Econsultancy in association with IBM and explores the relationship between the effort to improve customer experience and business...

The secrets of elite analytics practices: Report

2016

Earlier this year, Econsultancy published a report in association with IBM called The Secrets of Elite Analytics Practices. We sought to discover just how much analytics was contributing to...

Measurement and Analytics Report 2016

2016

The Measurement and Analytics Report 2016, produced by Econsultancy in partnership with analytics consultancy Lynchpin for the ninth year running, looks at how organisations are using data...

62% of businesses have no data analytics strategy: report

January 2017

Here at Econsultancy we’re in the process of updating the way we analyse our content marketing efforts. It’s not that we don’t have any KPIs in place, but they haven’t been updated in a while and...

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