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What are progressive web apps (PWAs)?

2016

You may have heard of Accelerated Mobile Pages but what about Progressive Web Apps (PWAs)? If you need a primer, this should help.

Five apps & websites that ditched the hamburger menu

January 2017

The hamburger menu has always been contentious, with many believing its rather smug parallel lines are too abstract, not understood by all users. Even as the icon proliferated, as more and more...

Will messaging apps be the next walled gardens?

2016

WPP's Sir Martin Sorrell believes that when it comes to walled gardens, "the more the merrier." And it looks like he just might get his wish. That's because throughout the digital economy, walled...

Rogue apps add to ad fraud concerns

2015

Advertisers stressed out by ad fraud have a new source of concern to contend with: Rogue apps that could be running nearly a billion dollars worth of ads that aren't seen. According to online ad...

Are marketers underestimating the power of apps?

2015

In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Last year it was forecast that mobile searches...

How consumers behave on ecommerce apps

2015

Here’s some advice on how best to take advantage of the latest consumer data around app usage. Ecommerce apps sometimes get a rough press, but it’s more to do with the retailers that provide an...

Enter a search term such as “mobile analytics” or browse our content using the filters above.