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Really big data: Managing customer insights in China

2016

As marketers, we all have our challenges when gathering, analysing, and using customer data to make decisions. But how are marketers making data actionable in one of the world's largest markets,...

Palantir's woes bring Big Data challenges into focus

2016

Big data analytics company Palantir reportedly helped the US Government determine the whereabouts of Osama bin Laden. But despite this claim to fame, the business apparently isn't finding it easy...

Why most of today’s DMPs are broken

October 2017

The world’s largest marketers and media companies have strongly embraced data management technology to provide personalization for customers that demand Amazon-like experiences. As a single, smart...

What does 'big data' actually mean?

2014

Big data is a term which has been used widely over the last year or two, but what does it mean? Well, we asked the question in our recent Measurement and Analytics Report 2014, produced in...

Big Data: the backlash begins

2013

After a cycle of hype, reality sets in. Big Data isn’t going to save the world. People are starting to state the obvious. Big Data in itself has little value. Unless you connect it to...

Big Data: The long road to enlightenment

2014

At this year’s Digital Cream event in London we hosted a series of roundtables discussing big data and, more specifically, ‘data-driven marketing’ alongside senior marketers in the industry. The...

Making the move from Big Data to 'Smart Data'

2014

In the past decade there has been a massive increase in the amount of data that is potentially available to marketers. But simply having a lot of data is of no real use to anyone. It’s the quality...

Big data: teams not technology

2013

Big Data may be tough on our technology stacks, but the real challenges lie elsewhere. Promises. Promises. Big Data sure makes a lot of them. Increase the effectiveness of your sales (or...

10 actual uses of big data

2013

First off, what is it? Well don’t let anyone tell you it’s down to sample size, or about measuring everything. It’s about combining datasets (sometimes ‘dirty’ ones), contrasting them in different...

There’s nothing special about Big Data

2013

With defiance and playful glee, the statement “it’s not ‘big data’, it’s just data” bursts from the mouth of Parry Malm, Account Director of Adestra. This room full of marketers and B2B sales...

The top four applications of Big Data in marketing

2014

Marketers live in a world that is creating 2.5 exabytes of data each and every day. This provides both a challenge and an opportunity to marketers. How can they process and harness big data in...

Three reasons why Big Data is awesome

2013

In my last post, Three reasons why Big Data is a big load of baloney, I threw a stone down the streets of London and New York and wound up hitting a few Big Data advocates. And it is abundantly...

Enter a search term such as “mobile analytics” or browse our content using the filters above.