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Three tips to help charity marketing videos flourish


One of the categories in this year’s Masters of Marketing Awards celebrates excellence in the charity and non-profit sector. There’s a lot of competition among charities these days, so I thought...

Three content strategies from the charity sector


Online giving is growing, and year-on-year the role social media plays in fundraising and marketing increases. Online, particularly social, is already important, with 47% of Americans learning...

Charity Website Benchmarks 2007


An update to our 2006 Charities Benchmark Report, this report examines and measures the websites of UK charities.

Charity Website Benchmarks 2006


[Editor's Note: view our updated 2007 Charity Website Benchmarks Report for the most recent figures on UK charity websites.]...

Three social media lessons from WWF’s Earth Hour

May 2017

On March 31st this year, 2.4m people across the globe took action against climate change. Some turned off their mobile phones, while others organised community events. But whether large or small,...

Google Earth launches charity outreach


Google Earth las launched an outreach programme designed to give charities and other non-profits tools to best use the 3D landscape environment. The company will give organisations access to...

Why charities need true digital transformation


The days of a siloed approach to digital within charitable organisations and other not-for-profits are numbered. In the modern world only the fully integrated will prosper for their cause.

Q&A: Steve Howell of charity auction site Celeb2nds


Celeb2nds auctions items donated by celebrities, from David Beckham's boots, to Cliff Richard's jacket, all in aid of its eight founder charities, which include the Rainbow Trust and Dial a Dream. ...

Charity search engine incurs the wrath of Google


Charity search engine Everyclick.com has become the latest victim of the dreaded Google penalty, having been relegated to number 60 in the search engine for its brand name. Will Critchlow has...

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