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Content Strategy Best Practice Guide

RECOMMENDED 2017

The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists....

Three content marketing trends for 2018

January 2018

Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.

How will Snapchat's redesign affect branded content?

2017

By all appearances, Snapchat is struggling. The social photo sharing app, although still popular, has seen its user growth stagnate and while it's getting better at monetizing users, has yet to...

How to start planning a successful content strategy

2017

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result. When will the content be published, and how can you ensure it...

Automated content is a thing – but should it be?

2017

‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by...

Eight inspiring examples of shoppable digital content

2017

Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online. From delivery demands to the trend...

How Food52 successfully combines content and commerce

2017

While many publishers are trying to find new content streams within the retail sector, few have managed to marry the two worlds of content and commerce like Food52. First launched in 2009 as a...

Enter a search term such as “mobile analytics” or browse our content using the filters above.