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Content Strategy Best Practice Guide

RECOMMENDED July 2017

The Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX and content strategists....

A day in the life of... a content strategist

November 2017

Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company. But what does Jamie actually do? He's here to tell you...

Automated content is a thing – but should it be?

November 2017

‘An automated world is coming!’ the headlines inform us. It’s a daunting prospect. Technology develops apace, and the path of automation seems to lead inexorably towards humans being replaced by...

Eight inspiring examples of shoppable digital content

July 2017

Basket abandonment is a perpetual challenge for online retailers, with an average of 72% of customers said to leave behind their order instead of buying online. From delivery demands to the trend...

How Food52 successfully combines content and commerce

July 2017

While many publishers are trying to find new content streams within the retail sector, few have managed to marry the two worlds of content and commerce like Food52. First launched in 2009 as a...

Four key content marketing principles

2016

What is the secret to successful content marketing? Much has been written about the rise and rise of content marketing. Brands across both B2C and B2B sectors have realised that content is both an...

Enter a search term such as “mobile analytics” or browse our content using the filters above.