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How Disney World has mastered customer experience

October 2017

If there’s one brand that knows a thing or two about keeping its customers happy, it’s Disney. This is reflected in the increasing demand for the Disney experience. In 2016, its Parks & Resorts...

The Customer Experience is Written in Data

June 2017

The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations...

Three risky customer experience (CX) initiatives

May 2017

Forrester reports that customers are willing to spend nearly five times more for excellent customer experience (CX) than they would for poor CX*. But improving customer service comes at a cost....

Customer Experience Maturity in India

February 2017

The Customer Experience Maturity in India report, published in association with Epsilon, contains a comprehensive analysis of trends, data and best practice relating to customer experience delivery...

Five innovators of the in-store customer experience

August 2017

If you’ve ever walked into Zara on a hot, sticky day during the summer sales you’ll know exactly what hell on earth feels like. The combination of poor layout, limited changing rooms, and a...

Enter a search term such as “mobile analytics” or browse our content using the filters above.