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Email: Trends, Data and Best Practice

February 22 2018

This webinar will highlight results from Econsultancy report, Email Marketing Industry Census. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC at Econsultancy. Webinar done...

The four habits of successful data-driven marketers

October 2017

As marketers, we are constantly encouraged to be 'data-driven'. For starters, we are expected to keep a close eye on acquisition costs, track funnel metrics, and keep tabs on conversion rates.

The Customer Experience is Written in Data

June 2017

The Customer Experience is Written in Data explores the growing role of data and analytics in marketing. With analytics capabilities falling behind the data available to marketers, organizations...

A beginner's guide to building a data science team

July 2017

So, you want to build a data science team? Here's some stuff to think about. Before long, just like this stock photo, you'll have a team of weird orange people with big bulbous heads, who can sit...

Banks are using data access to disrupt their disruptors

March 2017

The future for big banks in a fintech world is the subject of debate, and there's reason to believe that big banks are more vulnerable to disruptive startups than some might assume. But as they...

Enter a search term such as “mobile analytics” or browse our content using the filters above.