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Email Marketing Industry Census 2017


The 11th annual Email Marketing Industry Census, published in partnership with Adestra, takes an in-depth look at email practices being adopted, the resources being dedicated to email and the...

The Fundamentals of Email Marketing


No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme. The Fundamentals of Email Marketing report will help marketers understand, implement and...

Email Marketing Best Practice Guide

October 2017

This year’s Email Marketing Best Practice Guide sees the original 2014 version rewritten to reflect changes in email marketing over the past 18 months. The strategic sections are organised around...

Email: Trends, Data and Best Practice

February 22 2018

This webinar will highlight results from Econsultancy report, Email Marketing Industry Census. The live session will be hosted by Jeff Rajeck, Research Analyst, APAC, Econsultancy and co-hosted by...

10 rules for getting email unsubscribes right

June 2017

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault. The penalties for making it hard to unsubscribe...

Eight effective examples of email sign up forms

August 2017

According to research, 57% of email subscribers spend anywhere between 10-60mins browsing marketing emails during the week. But while email marketing remains one of the most effective ways to...

10 ingredients for email signup success for retailers

June 2017

Survey after survey puts email marketing as top dog among digital marketers for effectiveness and return on investment (ROI). But getting web site visitors to subscribe to receive emails can be...

How marketers are innovating with email in 2017

May 2017

The 2017 Email Marketing Industry Census suggests that automation is now a key area of focus for marketers, cited by 66% as the single most important attribute of an email technology...

Email Marketing Industry Census 2016


The tenth annual Email Marketing Industry Census, sponsored by Adestra, looks at the amount and type of email marketing carried out by organisations, the way that email marketing is conducted,...

Six things every email marketer should be doing now


Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. Most people's lives are so entangled with their emails that living without them would be...

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