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Innovation Best Practice Guide

RECOMMENDED May 2017

Innovation Best Practice Guide addresses key themes of modern innovation and offers you practical tips, case studies and interviews to help you think differently and create new things.

What is an innovation lab and how do they work?

2016

Innovation labs are springing up everywhere, with fintech a particular bright spot over the last year. Looking at Google News results from September 2016 for fintech alone, I can see intiatives...

Digital customer experience: four innovation methods

2016

Customer experience and innovation are both hard to pin down. Econsultancy's new report, Innovating the Digital Customer Experience, in association with Jahia, attempts to do just that. The...

The Pursuit of Standard Operating Innovation

2015

What does it take for marketers to achieve Standard Operating Innovation? This is one of the key questions explored in this report from Econsultancy in partnership with Sparks Grove. The report is...

Building innovation into project management

2014

If your organisation is going to do any sort of substantive innovation, it needs to take on risk. That needs a different style of project management. Why do you do projects? For most...

Q&A: eBay on mobile commerce and innovation

2014

EBay invested heavily in mobile from very early on, and its sales now reflect the value of this strategy. Almost half of eBay’s transactions globally are now touched by mobile at some point in...

The Innovation Report

2012

Download our Innovation Report to see examples of tactics and innovative business models across the whole range of digital marketing disciplines, including online advertising, ecommerce, mobile,...

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