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Mobile Marketing Best Practice Guide

RECOMMENDED 2016

Smartphones are now the ubiquitous hub of modern life and account for the most time spent online. In a multiscreening world where consumers move between multiple devices to achieve their goals,...

Driving Growth With Measurement in a Mobile World

RECOMMENDED 2016

Driving Growth With Measurement in a Mobile World highlights changing attitudes and approaches to analytics and measurement. In a marketing landscape with more data than insights, some...

10 thought-provoking quotes about mobile experiences

February 2017

There's nothing like a roundup of some incisive quotes about emerging technology to pep up your presentation or indeed your afternoon. These quotes about mobile are taken from the innovation...

Mobile marketing in 2017: Five expert predictions

2016

What will 2017 mean for the world of mobile marketing? Our experts have already outlined what they think are some of the biggest mobile trends of the past year, so now it’s time to look ahead to...

Three ways mobile is impacting the beauty industry

April 2017

According to new research, beauty buyers in the UK check Instagram an average of 21 times each day. What’s more, 67% of these are said to take further action when they see an interesting post. That...

The role of mobile within the customer journey in APAC

March 2017

Mobile has the ability to impact on the customer journey across the entire purchase cycle, largely due to the fact that it is ‘always on’. This is particularly true of consumers in Asia-Pacific,...

12 outstanding mobile customer experiences

2016

I was privileged to hear Avinash Kaushik speak at Syzygy's excellent Digital Innovation Day last week. Avinash discussed some of his favourite mobile experiences. Here are 12 of them.

Enter a search term such as “mobile analytics” or browse our content using the filters above.