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Programmatic

September 27 2017

This interactive small group workshop will help you take control over your programmatic advertising. You will be working together with an expert to create a structured overview of your current...

Should advertisers be more picky with programmatic?

February 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they...

Three common pitfalls in programmatic buying

January 2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic...

The future of programmatic: 2017 and beyond

2016

2016 was certainly not a dull year for advertising. There are still big questions to be answered about media agency practices, transparency and effectiveness. All the while, adtech technology and...

Programmatic in China: Seven things to know

2016

It goes without saying that the Chinese display advertising market is huge and evolving quickly. With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are...

The CMO's Guide to Programmatic

2016

As the popularity of programmatic continues to grow, many are still finding their way. Although marketers are improving their knowledge in the field, there are still problems to overcome before the...

Enter a search term such as “mobile analytics” or browse our content using the filters above.