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Twitter is testing longer tweets: The pros and cons

September 2017

After years of discussion, debate, speculation and some small moves in this direction, Twitter announced yesterday that it will be testing an expanded 280-character limit for some users for...

Are there signs of hope for Twitter in Asia-Pacific?

June 2017

Twitter has become a bit of punching bag for social media critics lately. User growth has stalled, revenues are down and many are starting to question its cultural relevance. Here are some stats:

Emojis gone wild: Twitter unveils emoji targeting

2016

Thanks to adtech and big data, marketers have more ways than ever to target consumers in digital channels. But Twitter is taking targeting to a whole new level with the announcement that it is...

Twitter launches event targeting

2015

When major events like the World Cup take place, millions of people flock to Twitter to check out the buzz and voice their opinions. In many cases, these events present golden opportunities to...

What would a Twitter acquisition mean for marketers?

2016

For weeks, rumors have been swirling that Twitter is a buy-out target. The likelihood of a bidding war fizzled out yesterday after Disney and Google were ruled out as potential buyers, causing...

Is Twitter becoming a dark social channel?

2016

In spite of its recent travails Twitter remains one of the most popular social networks, and a new update could hasten its rise as a potent dark social channel. This week, Twitter announced that...

Twitter to open up Moments feature to all users

2016

Following on from the launch of Instagram Stories, Twitter has announced that its Moments feature will soon be open to all users. Originally run by a team of in-house editors and select...

New Twitter polls & the opportunities for marketers

2015

Twitter recently launched a new polling feature on its site, and there has already been plenty of discussion around how marketers could use it to their advantage. But the question remains as to...

NFL video content: Should brands police Twitter?

2015

Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage. The footage was, of course, in the form of Vine video, that most...

Is Twitter getting too noisy for high-profile users?

2016

Celebrities and athletes often turn to Twitter to interact with their fans, but for one of the National Basketball Association's biggest stars the popular platform became too noisy. As his...

What the hell is going on with Twitter?

2016

Exponentially growing user base, brands eager to sign up, celebrity backing: Twitter seemed destined to succeed back in the early days. So why does it seem to be tanking spectacularly, and where...

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