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3am site goes from swearing off SEO to keyword stuffing in 3 months

Blog Post, 17th November 2009

The Daily Mirror's 3am.co.uk gossip site has gone from disavowing SEO and promising to concentrate on building a loyal audience - to stuffing its HTML titles with as many keywords as it can think of. And then adding some more. ...

Creating cracking corporate content

Blog Post, 10th November 2008

Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise. It used to be that some fairly horrific keyword stuffing could see a website soaring up the rankings, but fortunately now the portals look for ways to assess copy's popularity and usefulness. ...

12 evergreen resources for content managers

Blog Post, 18th January 2017

There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators. Leaving aside the ambiguity of the term...

Google reconsiders keyword domains

Blog Post, 17th March 2011

2011 has been a busy year for Google. Faced with increasing criticism about the quality of its search results and the tactics publishers use in attempts to influence them, the world's most...

A dictionary of SEO words, terms and phrases

Blog Post, 6th August 2015

Jargon sucks. But there’s so much of it about, especially in our industry. Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good...

The basics of using Alt Text for SEO

Blog Post, 21st November 2013

Alt text is an important yet occasionally overlooked part of making a site accessible to all users. It is a simple bit of HTML code that essentially describes an image that appears on a web page...

Is Google playing fair in search?

Blog Post, 24th September 2015

How much do you really know about Google and how it ranks websites? You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda...

Does Google use social signals for ranking?

Blog Post, 26th May 2015

There’s an awful lot of conflicting opinion out there, so let’s see if we can cut through it as best as we can. I was writing an article on the pros of using social video apps last week, and as I...

SEO trends for 2015: what does the future hold?

Blog Post, 15th December 2014

We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search. I’m not much good at...

Seriously helpful SEO tips for WordPress

Blog Post, 23rd June 2015

Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted...

32 simple SEO tips for small businesses

Blog Post, 18th February 2015

It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge. Here I've compiled 30+ tips to help small businesses improve on their SEO...

Navigating the murky world of black hat and white hat SEO

Blog Post, 3rd April 2014

I’ve been making a point in my journey as a writer for Econsultancy to investigate the many and varied terms in digital that I don’t understand. As I am a relative newcomer to the digital...

Google: stop wasting your time on meta tags

Blog Post, 22nd September 2009

Are you still using the keywords meta tag? Or are you stuffing your description meta tags in hopes that it will help your rankings? ...

SEOs beware: Google preps over-optimisation penalty

Blog Post, 19th March 2012

Can you ever have too much of a good thing? According to Google, the answer is 'yes' when it comes to SEO. In the past couple of years, the search giant has made a concerted effort to improve the...

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