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Creating cracking corporate content


Although decent organic search engine optimisation (SEO) continues to rely hugely on content, the standard of copy needed to work effectively continues to rise. It used to be that some fairly...

12 evergreen resources for content managers

January 2017

There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators. Leaving aside the ambiguity of the term...

A dictionary of SEO words, terms and phrases


Jargon sucks. But there’s so much of it about, especially in our industry. Whether it’s a buzzword, an abbreviation, a portmanteau, a re-appropriated term stolen from another industry or a good...

The basics of using Alt Text for SEO


Alt text is an important yet occasionally overlooked part of making a site accessible to all users. It is a simple bit of HTML code that essentially describes an image that appears on a web page...

Does Google use social signals for ranking?


There’s an awful lot of conflicting opinion out there, so let’s see if we can cut through it as best as we can. I was writing an article on the pros of using social video apps last week, and as I...

Is Google playing fair in search?


How much do you really know about Google and how it ranks websites? You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda...

SEO trends for 2015: what does the future hold?


We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search. I’m not much good at...

Seriously helpful SEO tips for WordPress


Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted...

32 simple SEO tips for small businesses


It's easy to become bamboozled when thinking about SEO, but there's a lot you can do without any expert knowledge. Here I've compiled 30+ tips to help small businesses improve on their SEO...

Google: stop wasting your time on meta tags


Are you still using the keywords meta tag? Or are you stuffing your description meta tags in hopes that it will help your rankings? If so, Google has a reminder for you: you're wasting your time.

SEOs beware: Google preps over-optimisation penalty


Can you ever have too much of a good thing? According to Google, the answer is 'yes' when it comes to SEO. In the past couple of years, the search giant has made a concerted effort to improve the...

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