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Five steps to successful B2B influencer marketing

August 2017

Influencer marketing is hardly something new. From Mark Twain’s name and image being featured on two different brands of cigars in the nineteenth century to Kellogg’s partnering with Michael...

How to score more leads with the B2B messaging equation

August 2017

Business-to-business (B2B) marketers often face a dilemma. They are aware that digital marketing can be more cost-effective than traditional marketing, but at the same time they need to deliver...

Digital transformation in a B2B giant: JP Morgan & GE

2016

A common refrain of five years ago was that B2B companies were not as digitally mature as their B2C counterparts. But as the digital expectations of consumers have infiltrated the professional...

Why 80% of SaleCycle's B2B content marketing failed

2016

Like many companies, in the last 12 months the main focus of our marketing strategy at SaleCycle was to produce content. And lots of it. However, on further inspection it turns out we might have...

Enter a search term such as “mobile analytics” or browse our content using the filters above.