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How ASOS is delighting shoppers with diversity

April 2018

There are many reasons why people wax lyrical about their love for ASOS. With its slick user experience, super-fast delivery options, and massive online inventory – the ecommerce brand has become...

ASOS visual search: Is it any good?


Mobile is a key area of focus for ASOS. It's not hard to see why - 80% of traffic to its website and 70% of orders in the UK come from mobile devices, and users reportedly spend an average of 80...

A day in the life of... senior data scientist at ASOS


A particularly fascinating Day in The Life this week sees us catch up with a senior data scientist at ASOS. Ben Chamberlain spends much of his time with machine learning, helping ASOS optimise its...

ASOS recovers from website downtime with agile email


With modern business so defined by customer centricity, it seems an absurd statement of common sense to suggest that the way to get customers back on side after a poor experience is to make them...

Why ASOS is still leading the online retailing pack


I have been a long-time admirer of the ASOS user experience. For over six years I have been using examples from throughout the site's end-to-end experience in training and presentations. Dare I...

China: How can Waitrose profit where ASOS couldn't?


Last week, Waitrose announced it would sell 30 products through the Royal Mail online shop on China's Tmall. Such inauspicious beginnings in its 59th international market could, Waitrose said,...

Five reasons ASOS is pulling out of China


ASOS is calling time on its Chinese adventure. It will still serve Chinese customers through its global website and ship clothes from Europe, but its local warehouse and 60 Shanghai-based staff...

ASOS nails Pinterest this Christmas


In the run up to Christmas 2013, it seems that online fashion retailer ASOS is the top UK brand on Pinterest, generating 1,728 shares per week. These findings come from the latest study by...

Why has ASOS removed its guest checkout option?


Forcing people to register before purchase can be a barrier to conversion, so many ecommerce sites offer a guest checkout option. This has been the general trend from retailers, so it's a...

What is ASOS doing so right on Pinterest?


It used to be that a week wouldn’t pass without one of us writing a Pinterest-related post. In the last few months though we’ve barely covered the ‘visual discovery platform’. It’s not because...

ASOS: mobile site review


Fashion retailer ASOS launched a mobile site recently, just in time for the Christmas shopping season. Like M&S and John Lewis, ASOS has opted for a site rather than an app to broaden its reach on...

Aftersales email best practice from ASOS


Much of what we write about on the Econsultancy blog focuses on driving site traffic, improving the user experience and ultimately increasing conversions. But if you want to make sure that people...

Primark uses ASOS to test the ecommerce waters


A month ago, I wrote a post questioniong whether Primark was mad to ignore ecommerce, after it had said it had no plans to sell online. Strangely, for a post and discussion on an internet...

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