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Getting to grips with Programmatic

March 16 2018

Programmatic advertising has risen from less than 50% of digital display in 2013 to more than 80% in 2017. Ensure you know your DSP from your SSP and your DMP from your OPP in our one-day...

Four key programmatic trends from 2017

2017

2017 seems like it may prove a somewhat seminal year for programmatic advertising. Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.

Should advertisers be more picky with programmatic?

2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. And for good reason: programmatic ad buying gives advertisers the ability to target specific audiences wherever they...

Three common pitfalls in programmatic buying

2017

In 2016, 73% of advertisers' total display budgets were spent on programmatic. With those numbers expected to rise, advertisers need to pay particular attention. While the nature of programmatic...

The future of programmatic: 2017 and beyond

2016

2016 was certainly not a dull year for advertising. There are still big questions to be answered about media agency practices, transparency and effectiveness. All the while, adtech technology and...

Programmatic Branding

2015

The Programmatic Branding report, produced in partnership with Quantcast, looks at the extent to which brands are embracing programmatic advertising technology to drive upper-funnel consumer...

Enter a search term such as “mobile analytics” or browse our content using the filters above.