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What the heck is strategy in the digital age?

March 2017

What the heck is strategy? If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written...

Stats: digital strategy and operations

2013

As we continue to update the format of our Internet Statistics Compendium to reflect the new taxonomy of the Econsultancy site, this month we can announce the launch of a new part of our...

In praise of Tate's digital strategy

2013

Tate has always looked forward in setting its digital strategy and publishing it clearly. Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn’t...

Does your digital strategy suck?

2012

Not even just a little? After all, none of us are perfect and we don’t always get things 100% right first time. Aren't we supposed to be the experts and perfect in every way, though? After all,...

Implementing Content Strategy: Digital Best Practice

2015

The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your...

Fairfax Media focuses on digital strategy

2012

Fairfax Media is starting to prepare for the time when print newspapers are no longer viable, laying out their plans to become an entirely digital company. Chief executive at Fairfax Media Greg...

One digital strategy, maximum ROI

2011

Gone are the days when budget can just be spent and no one will question too closely what it was spent on. Due to a combination of hard times for businesses and consumers alike and the ability to...

Digital marketing strategy: how to get started

2014

One of my specialisms is digital strategy. So I read a lot about strategy, and digital, and digital strategy. In doing so I consistently find that the term has many interpretations in the digital...

A day in the life of a... Digital Strategy Director

2013

James Prebble is Digital Strategy Director at Pancentric Digital, a digital agency based in London. Here he walks us through a typical working day. If you like the sound of what James does for a...

Digital Content Strategy Best Practice Guide

2014

The Digital Content Strategy Best Practice Guide is based on a series of in-depth interviews with a range of senior digital and non-digital marketers, content leads, heads of UX, and content...

The single best way to improve your online advertising

October 2017

One of the most popular topics at Econsultancy events is online advertising. Countless discussions have been had about paying for social media reach, whether to retarget or not, and the latest on...

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