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Stats: digital strategy and operations

2013

As we continue to update the format of our Internet Statistics Compendium to reflect the new taxonomy of the Econsultancy site, this month we can announce the launch of a new part of our...

Does your digital strategy suck?

2012

Not even just a little? After all, none of us are perfect and we don’t always get things 100% right first time. Aren't we supposed to be the experts and perfect in every way, though? After all,...

In praise of Tate's digital strategy

2013

Tate has always looked forward in setting its digital strategy and publishing it clearly. Earlier this year, the strategy was updated, to lead through to 2015. The title of the document couldn’t...

What the heck is strategy in the digital age?

2017

What the heck is strategy? If I worked for an agency or wrote for The Drum, I might ask "What the f#@k is strategy?" – this four letter word seems more apposite, given the amount of fluff written...

Fairfax Media focuses on digital strategy

2012

Fairfax Media is starting to prepare for the time when print newspapers are no longer viable, laying out their plans to become an entirely digital company. Chief executive at Fairfax Media Greg...

One digital strategy, maximum ROI

2011

Gone are the days when budget can just be spent and no one will question too closely what it was spent on. Due to a combination of hard times for businesses and consumers alike and the ability to...

Implementing Content Strategy: Digital Best Practice

2015

The Implementing Content Strategy: Digital Best Practice report provides a framework for evaluating your current content strategy and content planning processes, helping you make the most of your...

Embracing Predictive Marketing

July 2018

This year’s Embracing Predictive Marketing report, the third in a series on this topic, produced in partnership with RedEye, follows a survey of 400 marketers carried out in 2016, and a series of...

How prepared is the marketing industry for Brexit?

July 2018

Two years on from the UK’s vote to leave the European Union, Brexit continues to be the subject of national debate, as lawmakers, policymakers and decision makers try to determine what it will mean...

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