Consumer Goods

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Digitally Native Vertical Brands: direct to consumer heaven or overhyped?

There is currently a wave of hype within the marketing and startup world around Digitally Native Vertical Brands (DNVBs): brands that start and build themselves online. They offer products to niche audiences, focusing on rapid delivery, and many offer high levels of customisability.

Truly the latest threat to established brands – or is it?