Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Bridget Perry is Vice President Marketing, Adobe EMEA.
Regular DT-roundup author Rebecca Sentance has earned a break, so today I’m bringing you a slightly terse collection of the digital transformation stories that have caught my eye this week.
It’s that time again… the best social stories and campaigns of the month.
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos.
What does it take to build enterprise martech in data management?
This week we are spending a day in the life of Caroline McGuckian.
“Pivot to video” was the buzz-phrase of the mid-2010s: the shorthand for a series of sweeping changes made by digital publishers to shift their content strategy away from text towards the shiny, attractive medium of video.
According to Instagram, there are 25 million business accounts on the platform and 80% of users follow a business on Instagram. Since Instagram hit the 1 billion active monthly users mark back in June that means that there’s as many as 800 million pairs of eyes scrolling through pictures posted by business accounts every month.
Welcome to The Week in Digital Transformation, our weekly round-up of newsworthy developments, research and ideas from the realm of digital transformation.
At the Festival of Marketing 2018, Jon Davies, head of digital at Vodafone, revealed some fascinating insights about the development and success of TOBi, the commerce-enabled chatbot that helps people buy new phones and SIM only plans.