How the BBC is setting the bar for creative outdoor advertising
Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff.
Can no-contract, unbundled offerings help cable companies cut the rate of cord-cutting?
As OTT options proliferate, driven by consumer demand for low-cost, flexible and customized content offerings, cable companies are experiencing painful losses.
Voice in 2020 is (still) not about search
Well, here we are. We’ve made it to 2020, the year that so many believed would be a milestone for voice search, because allegedly, 50% of all search queries by 2020 were going to be conducted via voice.
Why the 2010s were a “decade of duality” in marketing and advertising – and what needs to change
2010 marked the launch of Instagram. It was also the year that Byron Sharp released “How Brands Grow”.
Reading between the lines in Mark Zuckerberg’s predictions and priorities for the 2020s
As we begin a new decade, Facebook CEO Mark Zuckerberg has published his predictions and priorities for the 2020s.
Baidu has exited the smart speaker “price war”. Why is it so confident the tech is commercially viable?
Last summer, Chinese search giant Baidu made headlines by becoming one of the leading players in the Chinese – and global – smart speaker markets, seemingly out of nowhere.
Four ways to unlock the true power of TV through programmatic
If I asked you to think of your favourite advert, what comes to mind?
A day in the life of… Pierre-Loic Assayag, CEO & Co-founder, Traackr
Pierre-Loic Assayag is CEO & Co-founder at Traackr, an influencer marketing platform. We caught up with him to find out why he calls himself a “recovering marketer” and what advice he would give to those starting out. Please describe your job: What do you do? As a self-professed “recovering marketer”, I consider it my passion […]
A day in the life of… Talia Shani, Director of Marketing at Yotpo UK
Yotpo describes itself as an “eCommerce marketing platform with the most advanced solutions for customer reviews, visual marketing, loyalty, and referrals.”
Seven technology and marketing predictions from the 2010s that aged badly
We’re fast approaching the end of 2019, which aside from being the end of a year (with all of the traditional reflection and future-gazing that that entails) is also the end of a decade – which of course makes it a perfect time to look back on the last ten years and take stock of where we’re at.
Getting started with TikTok: A guide for marketers
After the failure of promising startups such as Peach, Ello and Mastadon, many wondered if we would ever see the rise of another social media giant again. But TikTok looks like it has gathered a mass audience and is here to stay.
Costs for ads targeting Safari users have fallen by 60% because of ITP, but are advertisers missing the plot?
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, prices for ads targeting Safari users have plummeted by 60% according to data from ad tech firm Rubicon Project.