In March, the China Internet Network Information Centre (or CNNIC) released the 53rd Statistical Report on China’s Internet Development Status: a comprehensive twice-yearly snapshot of digital life in China. Covering everything from device usage to China’s rural internet population, livestreaming growth to online ride-hailing, the report delves into the major trends shaping China’s internet landscape […]
Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR outfit, Meta Reality Labs. If augmented reality headsets and eyewear become more commonplace, brands and entertainment companies may take the […]
Even if you haven’t heard of Pinduoduo, a budget online marketplace that currently ranks among China’s top ecommerce platforms, you’ve probably heard of its overseas equivalent, Temu. Since its launch in the United States in September 2022, Temu has expanded aggressively into dozens of other markets, and made waves with its omnipresent marketing and advertising, […]
How misleading insights are propagated in the marketing industry, why it matters, and what those sharing stats, whether in blog posts or presentations, should do to back up their arguments with sound thinking.
Many are comparing OpenAI’s recently-launched GPT Store to the advent of Apple’s App Store in 2008. What the GPT Store actually represents is more subtle, but significant for marketers and businesses using generative AI.
We spoke to a roster of experts about generative AI in 2024, how to balance innovation with potential risks, and the future of human involvement.
Ledger, executive product manager (sign-in, registration, verification and platforms), shares her approach to the discipline, including experiments with iPlayer, the value of a product roadmap, and the foundations of accessibility.
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
With news that workers at Slack have been given a week off to earn ‘Ranger status’ on Salesforce’s internal training platform, how can companies make sure their staff are committed to upskilling programmes?
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
Will Threads build on its impressive early download numbers and rival Twitter? We ask some media experts for their views on the medium term and what it means for brands.
More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say that social media is the main way they come across news, versus 22% who access it directly. Reuters notes stark differences […]