Storytelling within marketing is certainly nothing new. The concept – to create compelling stories that convey a brand’s personality or product – is traditionally used to forge an emotional connection with consumers.
Neema Shah Khan is head of marketing at Freeview.
Voice emerged as one of the most important trends of 2018. Driven by the growing use of voice-enabled devices, such as Amazon and Google’s smart speakers, many companies have started exploring the ways voice will impact everything from search to online retail.
After more than 10 years in agency-land and time as an independent consultant, Martin Vinter is now head of UK Media Practice at Ebiquity, a marketing and media consultancy.
TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West.
We’re coming out of left field this week, interviewing not a marketer or data scientist, but a robot test director.
Blockbuster software deals have made headlines this year, with SAP’s $8bn purchase of Qualtrics becoming the latest in a series of acquisitions led by legacy tech companies vying to bolster their cloud businesses.
Dropbox is a company renowned and revered for its design capability. But what’s it like to work as a marketer in such a distinct culture?
Bridget Perry is Vice President Marketing, Adobe EMEA.
Regular DT-roundup author Rebecca Sentance has earned a break, so today I’m bringing you a slightly terse collection of the digital transformation stories that have caught my eye this week.
It’s that time again… the best social stories and campaigns of the month.
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos.