Towards the end of last year, I explored how the same tired words and phrases are regurgitated and recycled by agencies, to the point where they have become pretty much meaningless. Yes, I was the one that ripped your agency proposition to shreds. Sorry about that.
For years, Facebook has been impervious to incidents that seem to threaten its multi-billion dollar advertising business. Even the effects of the Cambridge Analytica scandal have, at least to date, been far less noticeable than many industry observers predicted.
Long before the internet was invented, there existed an adage about the importance of “location, location, location”.
We’ve got an excellent clientside interviewee for you this week. Dan Ramsay is Consumer Marketing Director at BT/ BT Sport.
This week, our interviewee comes from the world of magazines, specifically Hearst Magazines, publisher of 25 US titles and nearly 300 international editions, including Cosmopolitan and Harper’s Bazaar.
This week’s day in the life comes straight from the innovative world of voice UIs, augmented reality and chatbots.
David Henderson is chief technology officer at Global, Europe’s largest radio company and increasingly a player in outdoor media and music festivals.
Mark Bembridge is founder and CEO of Smartology, the adtech company that contextually places ads on premium publisher websites.
According to Chiefmartech, the number of global martech solutions has risen from just 150 to 6,800 in the period from 2011 to 2018.
In an over-supplied, increasingly commoditised market, agency owners understand that they must invest in their own marketing function if they want to grow, and that they have to run marketing programmes that are appropriate for the size and aspirations of their business.
Brett Zucker is CMO at Monotype, the font and tech specialist, which also owns Olapic, a company which helps brands get more from user-generated content (UGC), short-form video and influencers in their marketing.
Greg Wester is CMO at Mobile Posse and a 20+ year veteran of interactive
marketing and advertising.