Nadine Young of Starcom offers us advice on management, empathy, data and, most importantly, timesheets. Let’s spend a day in Young’s life… Please describe your job: What do you do? My title is Managing Director of Starcom, the human experience company, one of the largest media agencies in the industry. In its simplest form, media […]
The streaming wars are officially on as Disney launched its $6.99 per month Disney+ streaming service on Tuesday in the US, Canada and Netherlands. And despite some technical glitches, the launch proved to be one for the record books as some 10m people subscribed to the much-anticipated service. For comparison, as Bloomberg media analyst Geetha […]
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-service platform for brands to execute video-centric marketing and optimize business outcomes.” We caught up with Aaron to find out what his day looks like, from freestyle rapping to running like an antelope. Please describe your job: […]
To some, a Peloton bike might seem like nothing more than a regular indoor exercise bike with a tablet perched on the handlebars.
Super apps are a fixture in Asia but for all of their success in the East, they haven’t caught on in a big way in the West.
Drama at the publisher of former Gawker Media websites including Deadspin and Gizmodo is offering a glimpse into the sometimes head-scratching aspects of large digital ad buys.
In a stunning development, Twitter CEO Jack Dorsey announced Tuesday that his company is banning political advertising on its platform globally.
Beth Woods is an email deliverability consultant for Ometria, the customer marketing platform for retailers. We caught up with Beth to find out more about what her role entails… Please describe your job: What do you do? As a Deliverability Consultant, I help retail marketers to make sure that the messages they create get delivered […]
Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences.
Jigsaw is a tech incubator, formerly called Google Ideas, and a subsidiary of Alphabet Inc.
Econsultancy’s 2019 Top 100 Digital Agencies report, sponsored by MiQ, has revealed Accenture Interactive in top spot for the third consecutive year.
Great tech doesn’t have to be complicated. The easier and more accessible it is, the more people will use it, love it and benefit from it – and the more successful its creators will be.