TikTok: Everything you need to know
Short-form video app TikTok seems to have taken the world by storm.
A day in the life of… CEO at a media compliance auditor
Today we’ve got one of our best interviews for ages, as we catch up with the head of a compliance specialist shining light into the world of media agencies and adtech.
Four excellent cause marketing case studies
In today’s cynical world, cause marketing doesn’t always sit right with consumers.
How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
By most estimates, Google Chrome is the world’s most popular web browser with market share above 60%.
A day in the life of… CMO at Redwood Software, a process automation company
Robotics and automation are now fairly quotidian, but it’s surely still an exciting industry to work in?
Amazon’s one-day shipping for all Prime members could create new challenges for retailers
Retailers trying to fend off Amazon could soon face a big new challenge from the online retail behemoth: free one-day delivery for all Prime members.
A day in the life of… Global Chief Transformation Officer at Wavemaker
A first for this column – we interview a Chief Transformation Officer, specifically Jason Dormieux of Wavemaker, the media agency network.
A day in the life of… Head of Experience Optimisation at Attraqt
Machine learning is rapidly changing the martech landscape, and is playing a big role in the personalisation of ecommerce experiences.
A day in the life of… CMO at a product information management (PIM) platform
Steve Gershik is CMO at inRiver, a product information management (PIM) solution.
A day in the life of… General Manager EMEA at Hootsuite
Rob Coyne is the General Manager for Europe, the Middle East and Africa at social management platform Hootsuite.
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In push to rein in tech companies, lawmakers target dark patterns
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way.
AI copywriting: An overview
Copywriting is an often-overlooked but incredibly impactful art that, when done effectively, can have a hugely beneficial impact on ad click-throughs and campaign conversion rates.