As the dust settles on the abandoned European Super League revolt, Tom Dougherty, MD at Unrvld, a new digital agency, predicts this won’t be the last time we see major sports brands attempt to go OTT.
Demand for SVOD services (or subscription video on demand) has surged in the past 18 months, with one in two British customers now paying for multiple streaming services at the same time. In light of this, Sunny Bhurji, Sky TV’s Marketing Director, spoke at the Festival of Marketing this week about how the organisation has […]
Rob Burton, Senior Experience Consultant at Capgemini Invent, explains where businesses that rely on digital targeting and customer segmentation need to invest in light of the tech privacy war.
Richard Robinson, Managing Director of Xeim Engage (incorporating Econsultancy and Oystercatchers), has again been named in the BIMA 100, the list of the most influential people in the UK’s digital and tech community.
Cavai helps agencies, publishers, and advertisers deliver conversational marketing through its cloud platform. We caught up with Janicke Eckbo, CMO at Cavai, to find out how Covid-19 has changed her daily working life, and why she believes the future of the digital marketing industry is ‘conversational’.
Nils Andersson Wimby, Agency Director at Isobar Sweden, argues that marketers always need to be open to new perspectives.
Today’s ‘Day in the Life’ features Ruth Rowan, the CMO of global technology services company, NTT Ltd. Here’s more on Ruth’s role, along with some of her predictions and advice for the future.
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate – a creative marketing and talent representation agency – Luka Zak and Joshua Brandon. Here’s some insight into their company, and how their day-to-day working lives have been impacted by the Covid-19 pandemic.
Guy Kawasaki popularised the term ‘evangelist’ whilst at Apple in the 1980s, helping to promote the Macintosh. Today he is chief evangelist at online design tool, Canva. We asked him what his average day looks like. Here’s what he had to say…
Today’s ‘Day in the life’ features Elizabeth Tweedale, CEO and founder of Cypher, an EdTech startup dedicated to teaching children how to code. Elizabeth explains how she has navigated working life throughout the pandemic, and how it has impacted her sector overall.
