A day in the life of… Pip Hulbert, CEO at Wunderman Thompson UK
Pip Hulbert is CEO of Wunderman Thompson UK, a creative, data, and technology agency of some renown.
A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising platform.
A day in the life of… Damon Westbury, Interim Managing Director for EBX
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my […]
Will the big multi-state antitrust investigation of Google affect marketers?
On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys general of 48 US states and two territories announced that they are launching a multi-state, bipartisan investigation of the search giant’s businesses.
A day in the life of… Jonathan Goodman, CEO at creative agency LIDA
Jonathan Goodman joined LIDA in 2010 and became Managing Director in 2014, when LIDA earned the title of Campaign Agency of the Year.
With cookies under attack, the IAB Tech Lab calls for new tracking standards
From Apple’s Intelligent Tracking Prevention (ITP) in Safari to Mozilla’s Enhanced Tracking Protection (ETP) in Firefox, cookies, the primary means through which marketers track consumers on the web, are under attack.
A day in the life of… Rasmus Skjoldan, CMO at Magnolia CMS
Rasmus Skjoldan is CMO at Magnolia. In this ‘day in the life’ interview he reveals why he thinks execs cover themselves in myriad KPIs, how he does competitor research on planes, and why he loves ultra-niche marketing. Let’s find out more… Please describe your job: What do you do? Rasmus Skjoldan: I’m the Chief Marketing […]
The impact of technology and social media on the music industry
Music, tech and social media have all seen unprecedented evolution in the last decade.
Six ways marketers can fight location-based ad fraud
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year, but unfortunately for marketers paying to reach consumers in specific locations, the evidence suggests that much of the location data being used in location-based ad targeting is not only inaccurate but totally fraudulent.
Generic isn’t good enough: The fight to find your market niche
If one thing’s certain about your competition, it’s that they’ll never stop coming. They’ll always be catching up, pushing further, looking at the best things about your business and trying to do them even better. Which is why, whatever industry you’re in, carving out your own niche really matters.
As app-ads.txt enforcement begins, what marketers need to know
Ad fraud is a huge problem that some estimate is responsible for billions of dollars in wasted ad spend every year. In an effort to combat ad fraud, the IAB in 2017 finalized a specification for ads.txt, a new standard for fighting inventory spoofing and unauthorized sellers.
Can ByteDance’s new search engine succeed despite the decline of search in China?
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikTok (known as Douyin in China), made headlines with the launch of a search engine to rival Baidu.