content and laptop

About this course

This course considers the opportunities and challenges of content marketing. How to create great content marketing, implement a plan, measure and optimise.

content marketing elearning

Learning objectives

By the end of this course, you will be able to:

  • Articulate the opportunity of using content marketing for your brand or business.
  • Appreciate the steps needed to ensure success with content marketing.
  • Describe the role of strategy in successful content marketing.
  • Clarify best practices in creating standout content.
  • Understand the best ways to measure and track your success.

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