About this course
This course considers the opportunities and challenges of content marketing. How to create great content marketing, implement a plan, measure and optimise.
By the end of this course, you will be able to:
- Articulate the opportunity of using content marketing for your brand or business.
- Appreciate the steps needed to ensure success with content marketing.
- Describe the role of strategy in successful content marketing.
- Clarify best practices in creating standout content.
- Understand the best ways to measure and track your success.