About this course

This course considers the opportunities and challenges of content marketing. How to create great content marketing, implement a plan, measure and optimise.

Learning objectives

By the end of this course, you will be able to:

• Articulate the opportunity of using content marketing for your brand or business.
• Appreciate the steps needed to ensure success with content marketing.
• Describe the role of strategy in successful content marketing.
• Clarify best practices in creating standout content.
• Understand the best ways to measure and track your success.