About this course
This course covers the fundamentals of email, from planning to execution and measurement. Includes insight on design, targeting and using email in the marketing mix.
By the end of this course, you will be able to:
- Articulate the unique capabilities of email marketing.
- Describe the key considerations for planning and implementing email.
- Understand the essential measures of email marketing success.
- Appreciate what it takes to optimise email targeting, content and delivery.