About this course
This course considers how to plan and integrate influencer marketing, choose the right influencer partners, manage their output and optimise their impact.
Learning objectives
By the end of this course, you will be able to:
- Appreciate how influencer marketing can form an integral part of your modern marketing strategy.
- Understand what it takes to build a working relationship with influencers.
- Articulate how to get the most out of influencer marketing.
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