About this course

This course is developed for digital marketers with responsibilities for driving website traffic from organic search channels. It covers the fundamentals of SEO, explaining how to implement On-Page SEO, Technical SEO and Off-Page SEO / Link Building

Learning objectives

By the end of this course, you will be able to:

• Explain how search engines work to list content and the business benefits of a high listing.
• Appreciate what it takes to implement SEO and have an informed conversation with a specialist.
• Understand how to monitor and evaluate the impact of SEO.