You helped contribute to the On-Page Optimization section of the SEO Best Practice Guide. In your experience, where are companies going wrong here, and what could they be doing right?
As a rule, it is becoming much rarer to see any real howlers in terms of on-page optimization and I can’t actually remember the last time I saw a site that was totally invisible to search engine crawlers.
If there is one area that companies still often get it wrong, I would say that it is keyword targeting. It remains really important to have a clear understanding of what keywords your target audience are using and ensure that web pages are clearly ‘labelled’ with these terms.
That is not to say stuffing the page with endless repetition of the same phrase, but ensuring that you use the core target phrases in the most important places (page